On June 28, the POWERWORLD heat pump 2023 Investment Promotion and Aid Business Summit of "Thousands of Cities Create Wealth and Great Business Incubation" - China Hebei Station grandly kicked off.
This is the large-scale investment promotion summit held by POWERWORLD this year after Northeast Station and Shandong Station. It re-interpreted POWERWORLD's development plans in terms of business support policies, innovative marketing, product planning, and channel layout in detail. In the face of the general trend of carbon peaking and carbon neutrality, POWERWORLD and its partners will jointly discuss development opportunities under the new situation, discuss development directions, and work hand in hand to seek a win-win situation.
The theme of this conference is "opening a new era of heating and cooling". More than 1,000 core channel dealers came to the scene to discuss the development trend, technological innovation, application prospects, and other hot spots of the heating and cooling industry through keynote speeches, sub-forums, exhibitions, and other forms. Topics, exchange of new technologies, and new achievements opened up a new way of thinking to promote the construction of high-quality HVAC projects and injected new impetus into the healthy development of China's heating and cooling industry.
Li Xianghong, CEO of POWERWORLD, delivered a speech: With the help of global carbon peaking and carbon neutrality policies, the low-carbon transformation of the world economy has become inevitable, and the application prospects of new energy-saving and environmental protection technologies dominated by air energy are very broad. In the highly competitive industry environment, Powerwell always adheres to quality as its core competitiveness, turns challenges into opportunities, and constantly introduces new research and development products to help dealers and agents seize more markets.
In order to strengthen the skill training of dealers, this conference POWERWORLD devoted all efforts to creating a lecture hall of famous teachers and invited the visiting professor of Hong Kong International Business School, a well-known marketing master in China, one of the top 100 representatives of brand planning in China, and the consultant of the expert and professor group of Guangdong Marketing Society— —Sheng Binzi.
At the meeting, he carried out a lecture and training on the theme of "How to be the No. 1 Brand in the Regional Market", from public domain drainage to private domain operation and then to market traffic transformation, intuitively brought model reconstruction, user portrait analysis, customer maintenance, Practical experiences such as brand exposure and online drainage, thoroughly explained the gameplay of the new marketing era to the dealer friends present.
This training camp course first comprehensively analyzes the underlying logic of new media, Douyin account infrastructure, and positioning, popular video remakes, talent-like Douyin +, hot spot capture, etc. The combination of theoretical knowledge and practical guidance aims to make the brand Students can gain something in class, strengthen their absorption, and integrate knowledge points into practical applications based on theory.
The product characteristics of the heat pump cooling and heating system determine the importance of later installation and service, so it is even more necessary to do a good job in the scene experience of offline sales. From resource integration to global drainage, Mr. Sheng explained in detail how to accurately interpret the event plan, adjust the status of all employees, grasp service details, identify the blasting point of the event, and do a good job in alliance work, etc. The marketing course was shared from fist to flesh, and won unanimous praise and warm applause from the audience!
In addition, POWERWORLD launched a series of business-friendly and business-supporting policies for this summit, comprehensively helping distributors in terms of market activities, after-sales service, team building, and brand building, empowering and benefiting distributors, and fully assisting partners Stand firm in the market and become bigger and stronger.
POWERWORLD 2023 Investment Promotion Summit - Hebei Station was a complete success. Since 2023, POWERWORLD has centered on business support and has gradually accelerated the pace of strategic planning and layout of the national market. In the future, POWERWORLD will continue to expand the air energy market, and work together with various partners to make good use of the super energy of heat pumps and help " The goal of "double carbon" has been achieved, and based on China, it will deliver the strong voice of China's heat pump to the world.
Whether you are an installer, a distributor, or want to OEM or ODM your own brand, POWERWORLD can provide you with cooperative services!
