On March 8, 2024, Power World triumphantly convened its National Excellent Dealer Summit themed "Innovation Together, Win-win Future" in the picturesque city of Guilin. The grand event attracted over 1000 distinguished dealers from across China, creating an atmosphere of enthusiasm and collaboration as Power World and its partners deliberated on the future direction and strategic planning for the heat pump industry, comprehensively laying out market strategies to solidify, refine, and excel in their 2024 endeavors.
The summit was live-streamed simultaneously via Power World's official video account and TikTok platforms, drawing a viewership of over one hundred thousand spectators during the broadcast.
Scaling Heights, Breaking Barriers
Accelerating Leapfrog Development
During the conference, Mr. Li Xianghong, Chairman of Power World, warmly welcomed all attendees. Power World has persistently pursued a path of internal R&D combined with external marketing expansion, driving incremental growth from markets, innovation for dynamism, and digital transformation for vitality. In close partnership with its dealers, Power World has achieved significant advancements in market penetration and brand building.
Mr. Li emphasized that 2024 presents a critical juncture for seizing new opportunities. Power World will continue to work hand-in-hand with its dealers, focusing on customer needs and satisfaction. It plans to optimize market operations, adjust marketing strategies, enhance the quality and quantity of its distribution network, and provide tailored services and training for dealers and retailers. Through systematic cooperation, Power World aims to deliver more consumers a superior, intelligent, and energy-saving heating and cooling experience.
New Products, Cutting-edge Tech
Leading New Green and Low-carbon Era of Air Source Heat Pump
A keynote speech on the 2024 product strategy showcased Power World's latest series of air-to-water heat pump products. With the spectacular debut of these innovative technologies and products, Power World will lead a new era of green and low-carbon air-to-water heat pumps, injecting strong momentum for dealers to win the end-market.
For example, Power World's latest QuietEnjoy A7-PLUS series exemplifies this progress with Four "Level 1" Energy Efficiency, Multi-machine Cascade Control Design, OTA Remote Smart Control, and Multiple Innovative Technologies, such as noise reduction, protection, etc., demonstrating exceptional efficiency and energy conservation. These innovations are designed to offer cleaner and better heating and cooling solutions to millions of households.
(Note: According to the relevant provisions of Chinese National Standards, the energy efficiency label divides energy efficiency into five levels. Level 1 means that the product's power saving has reached the international advanced level and the energy consumption is the lowest.)
Strengthen Empowerment and Expand Channels
Facilitating Comprehensive Development Across Online and Offline Platforms
To empower dealers more effectively, Power World organized end marketing speeches and workshops that delved into practical marketing insights. Sessions highlighted the importance of innovation across channels, models, services, and events to enhance product awareness, differentiation, and value proposition, thereby catering to increasingly diverse consumer demands and expanding the customer base.
By reinforcing marketing concepts and techniques, Power World aims to equip its dealer partners to better engage and serve customers, enhancing their marketing prowess and overall image.
Multi-Dimensional Synergy
Elevating Brand Influence
Over the past two decades, Power World has earned widespread acclaim from the public for its exceptional quality and service. In 2024, Power World is proactively working to enhance its brand influence, with the aim of reaching a broader audience and encouraging more people to choose Power World's environmentally friendly, energy-saving, and comfortable air-to-water heat pump products.
In order to cooperate with the long-term growth strategy and further shape the brand image, at the brand strategic cooperation signing ceremony, Power World established a close strategic partnership with well-known partners such as CRH (China Railway High-speed), High speed media, and GMCC. These collaborations signify the launch of a new phase of cooperative ventures among these entities.
Charting New Strategies, Drawing Up New Blueprints
Igniting New Heat Pump Business Opportunities
In the current market environment, channels have become strategic high grounds fiercely contested by various leading brands. Navigating the competitive landscape, Power World unveiled a series of business support policies to empower dealers more efficiently. Implementing diversified strategies involving full-category management, penetrating all channels, covering all regions, and extending across both online and offline platforms, Power World outlined its roadmap for product diversification and refined systems. This multifaceted approach also includes refining product systems as part of its strategic directives.
At the same time, in terms of business expansion of new products and existing products, Power World has established a unique product chain and sales network, and will work hand in hand with its dealer partners to forge ahead and achieve new leaps and bounds at a new starting and new journey.
The resounding success of the summit marked the commencement of Power World's exciting new chapter in the heat pump market for 2024, bolstering the confidence of the entire Power World team. Looking ahead, Power World commits to aligning with the green and low-carbon development trend, upholding quality, and harnessing innovation. together with its nationwide dealers, Power World strides confidently into the next golden era, dedicated to sustainable growth and shared success!
