On the morning of February 18, 2023, the strategic cooperation signing ceremony between Power World Machinery Equipment Co., Ltd. and China High-Speed Rail Named Train was held in Shenyang. Li Xianghong, chairman of Power World Machinery Equipment Co., Ltd. together with the company's executives, signed a contract with China High-Speed Rail to witness the "PowerWorld heat pump" brand officially entering the stage of speeding at "China Speed", and discuss the development of the industry And brand building carried out in-depth communication.
As one of the top brands in Guangdong's manufacturing industry, PowerWorld attended the celebration and discussed with many well-known brands the new direction and trend of brand growth in 2023.
At this strategic conference, PowerWorld signed a strategic cooperation agreement with China High-Speed Rail, aiming to promote the leapfrog development of the "PowerWorld" brand at the speed of high-speed rail. It plans to deploy high-speed rail trains, light boxes, and LED passenger information large-screen media in multiple provinces.
High-speed trains have extensive cross-regional penetration and high-end audience dissemination capabilities. The brand image of PowerWorld will reach consumers across the country faster, closer, and more extensively, which will not only quickly increase the popularity and popularity of PowerWorld heat pump. Reputation will enhance the market competitiveness of PowerWorld heat pumps. It will also inject new impetus into the heat pump market and promote the healthy development of the heat pump industry.
In order to implement the core upgrade of PowerWorld, in terms of enterprise hardware, PowerWorld New Energy Industrial Park is about to start construction. The 150,000-square-meter modern intelligent park is the largest in the industry; the marketing layout is also quite strong, and the advertising investment in high-speed rail and CCTV will soon be launched. And it has invested heavily in advertising support in towns and villages in various regions of the country, as well as the successful holding of large-scale investment promotion summits in various provinces and large-scale national industry exhibitions.
China's high-speed rail represents China's speed, China's creation, and China's technology, and it carries the dream of the great rejuvenation of the Chinese nation. This ideal is highly consistent with PowerWorld's vision of "building a world-class heat pump manufacturer" without forgetting its original intention and forging ahead.
The high-speed rail naming activity in cooperation with China High-Speed Rail is one of the series activities of PowerWorld to build a high-end brand in the heat pump industry. It is of great significance to demonstrate the speed and strength of PowerWorld and create a new journey for high-end brands of heat pumps. With the honking of the high-speed rail named PowerWorld heat pump, it will take advantage of the high-speed rail to take advantage of the momentum and realize the "resonance" and "interaction" between the PowerWorld brand and the target group.
