From February 23rd to 24th, the 2025 National Excellent Dealer Summit of Powerworld Heat Pump, themed 'Joining Forces and Winning the Future,' was held grandly. Outstanding dealer partners from all over the country gathered to discuss the future development direction of the heat pump industry, witness the launch of Powerworld's new strategy, share development opportunities, and jointly draw a new blueprint for 2025!
Development History: 21 Years of Focus, Creating Industry Benchmarks
Zhao Hengyi, Deputy Supervisor of the China Energy Conservation Association and Secretary-General of the Heat Pump Professional Committee delivered a wonderful speech at the conference. He analyzed the development prospects of the air energy industry from the perspectives of energy use status and national policies. He greatly appreciated Powerworld's determination to adhere to long-term and focus on the air energy industry. It is expected that under the leadership of Chairman Li Xianghong, Powerworld will contribute more to the realization of China's and the world's dual carbon goals and green transformation and development.
Heat Pump Evolution and Technological Innovation
During his industry analysis, Mr. Li traced the developmental trajectory of the heat pump sector. From primitive wood-burning and coal-based heating systems to modern air-source thermal solutions, the industry has progressed through multiple evolutionary phases. He highlighted that 2023 marked a pivotal year with air-source heat pump technology achieving revolutionary breakthroughs. The convergence of artificial intelligence integration and diversified application scenarios is poised to unlock unprecedented growth opportunities for this field. Against the backdrop of global carbon neutrality initiatives, persistent growth in renewable energy markets has positioned clean energy as the cornerstone of sustainable industrial advancement.
Mr. Li underscored Powerworld's strategic commitment since its 2004 inception: maintaining an unwavering focus on air-source heat pump innovation. Over two decades of dedicated R&D, the company has amassed profound technological expertise and cultivated extensive market insights, solidifying its leadership in driving industry transformation.
Powerworld's 2025 Strategic Roadmap and Product Development Plan
Mr. Li outlined Powerworld's strategic direction for 2025, emphasizing the company's commitment to advancing air-energy technology. Key initiatives include:
- R&D Investment & Product Innovation
Substantially increase R&D expenditure to strengthen product competitiveness
Develop an industry-leading portfolio of solutions
2. Brand Development & Product Focus
Enhance brand positioning through technological leadership
Prioritize three core product lines:
R290 Residential Series
R290 Commercial Series
R290 Pool Heat Pump Series
3. Market Expansion Strategy
Implement a dual-track "Residential + Commercial" product strategy
Deliver customized solutions for diverse application scenarios and industry requirements
Policy Support: Enabling Business Growth and Mutual Success in 2025
Mr. Li emphasized Powerworld's upgraded strategic initiatives to foster dealer success:
- Enhanced Dealer Support Program
Launch the upgraded "Ten Million Business Growth Initiative"
Provide comprehensive support mechanisms:
Financial assistance programs
Marketing and advertising co-investment
Dedicated distribution support teams
- Service Excellence Commitment
Strengthen nationwide after-sales service networks
Establish intelligent spare parts distribution hubs
Ensure service responsiveness and operational efficiency
- Sustainable Partnership Vision
Uphold the "Collaborative Growth" philosophy
Co-create sustainable development models with dealer partners
Mr. Li called for unified efforts to:
Advanced air energy and renewable energy technologies
Contribute to global carbon reduction goals
Build a sustainable legacy for future generations
Dealer representatives expressed strong alignment with Powerworld's vision, committing to jointly drive industry transformation and create a prosperous future for the air-energy sector.
Comprehensive Empowerment Strategy: Integrated Support from Marketing to Service
Powerworld has developed a robust terminal marketing empowerment system to enhance dealers' core competitiveness:
- Practical Marketing Training Program
Focus Areas:
Channel innovation strategies
Business model optimization
Service system enhancement
Deliverables:
Hands-on skill development workshops
Brand differentiation value enhancement
- Strategic Policy Support
Implementation Framework:
Full-category operation strategy
Omni-channel penetration approach
Key Initiatives:
Integrated product portfolio policy ("Policy Combo")
Specialized product chain development
Optimized sales network deployment
Business Impact:
Operational cost reduction
Profitability improvement
